Archives for October 2014

3 Tips for Marketing Your Beauty Product

October 22, 2014 By

Without effective marketing it will be extremely difficult for you to get your beauty product off the ground. There are almost infinite competitors in the marketplace and they are vying for a piece of the beauty industry pie.

Launching your product can pose a lot of challenges, but there are a few tips that can give you a leg up on competition.

1. Find a Unique Selling Proposition

What makes your product different? The beauty market is extremely saturated with almost every kind of product you can imagine. Take a hard look at your product and determine how it is better than the next person’s.

Maybe your product is made from all organic ingredients or maybe it is for people with sensitive skin. Find all of these unique selling points and use them to your advantage.

2. Start With Your Community

Marketing your product is not going to start with a national TV commercial airing during “Scandal”. The best place to start your marketing efforts is with your friends, family, and local community.

Setup digital profiles so that you local fans can connect with you and start providing feedback and advocacy. Referrals and word of mouth from your personal community can translate into hundreds of new customers.

3. Get Your Product In People’s Hands

Getting your product into peoples’ hands is paramount to your marketing success. This is especially true with the beauty product industry. It is hard to convince someone that your lotion will make their hands softs if they haven’t actually used it. It is a lot easier for a person to imagine your mascara on them if it is actually on their face.

Attending craft fairs, farmers markets, and other community events will help you to get your products in peoples’ hands.

Filed Under: Marketing Tagged With: ,

Semi-Automatic vs. Manual Label Dispenser

October 16, 2014 By

When a business ships lots of products or sends out lots of mail daily, it knows all too well the role labels play when it comes to shipping. Whether it’s an address label, shipping label or simply a label depicting an American flag or cute animal labels not only have important information on them, but can also make the package stand out and be more attractive. When there is a high volume of packages or mail to send out each day, label dispensers are invaluable tools that can save lots of time and hassle. Depending on the type of business one has, most often people use either a manual dispenser or semi-automatic dispenser.

Manual Dispenser

Simon said to make it simple, and with the Simple Simon manual label dispenser shipping and mailing are as simple as ever. Made to use with labels up to four inches wide, this dispenser is great for business or personal use and can accommodate almost any type of label. Butt cut or die cut, mylar, holographic, transparent, foil or other thin label stock work great with this dispenser. A perfect addition to a small business that ships out only a handful of boxes daily, it can be used to label boxes, envelopes, bags, cans or most anything else needing a label. Assembled at in-house manufacturing facilities, all components of these dispensers are precision-made and built to last for many years. An American original, they are shipped within 24 hours and guaranteed to satisfy.

Semi-Automatic Dispenser

On the other hand, if a business has a higher volume of shipping and mailing it’s going to need a label dispenser that provides a bit of help when putting labels on packages and envelopes. Semi-automatic dispensers offer the added advantage of eliminating the need to manually pull each label up to be dispensed. With a new photoelectric sensor now available on all semi-automatic dispensers, labels can automatically be advanced up to 10 inches per second with high-speed dispensers. Just like manual dispensers, these can also use various kinds of labels including clear, foil, mylar and more. In many businesses where shipping departments are located in dimly-lit warehouses, these dispensers work very well thanks to their sensors that are made in the United States. A great addition to any business that needs to label big, bulky items such as tires or lightweight, fragile items such as light bulbs, semi-automatic label dispensers take the task of shipping and make it look and seem easy.

No matter what needs to be mailed or shipped, these label dispensers take an arduous task and make it much easier, putting a smile on everyone’s face while also putting a label on each package or product.

Filed Under: Labels, Small business Tagged With: , , ,