Archives for January 2015

Labeling, Branding and Color

January 18, 2015 By

Labels tell the customer a lot about a product and your brand.

Whether you’re a new company just starting out, or you’re looking to expand your product line, we have some tips that can help your product stand out on the shelves.

Labels

Are your labels perfectly aligned? Are they crooked and off-center?  Consistently placed, centered and crisp labels make your product look more professional and sophisticated.  Don’t apply your labels by hand.- This can sometimes lead to human error and sloppy labels and it can be very time consuming. Invest in a label dispenser or label dispensing machine.  Label dispensers apply labels perfectly every time and they ensure that your labels are centered, consistent, crisp and professional-looking.

Colors

Studies have shown that colors subconsciously evoke emotion and they play an important role in your product standing out on the shelf, as well as communicating information about the product you’re selling.

When you design your logo or your labels, be conscious of what your brand stands for and what you want to communicate to your customers.

According to the University of Twene in the Netherlands the following colors evoke the following thoughts, emotions and feelings:

Red- Intensity

Red signifies active, emotion, passion, trust, loyalty, intensity, and aggression.

Blue- Depth and Stability

Blue symbolizes comfort, faith, conservativeness, understanding, clarity, confidence, calm and trust.

Yellow- Energy and Sunshine

Yellow means joy, alive, energy, fresh.

Green- Harmony

Green symbolizes calm, relaxation, trust, peacefulness, and hope.

Purple- Luxury, Regal and Royal

Glamour, power, nostalgia, romance, introspective.

Orange- Happiness

Enthusiastic, creative, determination.

Black- Formal and Mysterious

Bold, serious, and luxurious.

Pink- Feminine

Love, sweetness, warmth, sexuality, nurture.

Brown- Nurturing and Earthy.

Reliability, support and dependability.

Check out this beautiful infographic created by Ruby Media for Finances Online.

review

Designed by | Author: David Adelman | Visit our Vimeo

 

 

Filed Under: Label Dispensers, Marketing Tagged With: , ,

Custom Label Dispensers

January 3, 2015 By

Bottles are not one-size-fits all and automatic label dispensers should’t be either. Automatic Label Dispensers from Dispensa-Matic label machines can be customized to fit your product. At Dispensa-Matic, we pride ourselves on going above and beyond to meet our customer’s needs. Over the years, we’ve customized numerous label dispensing machines.

Dispensa-Matic label dispensers work on all bottle/cylinder shapes and sizes. No job is too small, or too big, for a Dispensa-Matic labeling machine.

If your product is uniquely shaped, you know how difficult it can be to perfectly align your labels. A quality, custom-built label dispenser can take the pain and hassle out of labeling your product and can save you a significant amount of time, and properly aligned labels give your product a more professional, sophisticated image that customers trust.

Why you should care about proper labeling-

Your product’s label is likely the first thing customers will notice about your product.  In fact, consumer studies show that a product’s label is the most important, attention-grabbing feature of a product. A professional, well-designed, well-made, properly aligned label could make the difference in whether or not someone picks up your product or skips it. Your label is the customer’s first impression of your product. – Make it a good one!

Label dispensing machines help you align your labels, the right way, every time.


Filed Under: Labels Tagged With: , , ,

Resolve to Save Time and Money This New Year

January 2, 2015 By

Dispensa-Matic Label Dispensers save companies valuable time and money.

A valued customer recently shared with us a video of their Bottlematic Bottle Label Dispenser in action. After working with a manual label machine, they switched to the automatic label dispenser, and they were able to label 1,750 bottles in one hour’s time.

“We just took delivery of our new Bottle-Matic II from Dispensa-Matic one work day ago. In the first day, we processed something like 6,000 bottles in a half-day. That’s much better than the 1,600 we did in the same period with a manual label machine,” TIdistillery states.- That’s nearly a 600% increase!

Bottle labelers allow you to quickly and accurately label your bottles. No more crooked or messy labels!

Most importantly, the automatic bottle labeler saves you time in salary and productivity.  The time you save manually labeling your bottles can be used elsewhere to help you grow your business.

Bottle-Matic bottle labelers enable you to label all kinds of cylindrical objects, by simply inserting the container and pressing a foot switch. Once the foot switch is activated the label is applied at over 4.5″ per second. Most water bottles are labeled in less than 2 seconds! This allows you to quickly remove the bottle and insert another to start the procedure again. Once a rhythm is established, bottles are labeled VERY quickly.

Buy yours today!

Filed Under: Labels Tagged With: , , , ,