Archives for February 2015

Labels: Choosing the Right Font Infographic

There are so many decisions to make when choosing a font your your label.  It’s important to decide what colors you want to use, what information you want on your label, but choosing the right font is equally important and shouldn’t be an afterthought.

There are so many fonts to choose from, that the process of choosing the right font can be overwhelming.

When branding your product, you should choose a few fonts and stick with them on all of your products, collateral and website. With that in mind, before choosing a font, make sure that it’s also a web font.

Design tip: Never, ever use Comic Sans.

Check out this great infographic from Designmatic on The 10 Commandments of Choosing a Font.
Courtesy of: Designmantic.com

[INFOGRAPHIC]: The 10 Commandments of Typography
Courtesy of: Designmantic.com

 

 

 

Labels: What Information Must Be Included

If you’re just getting started on creating a label for your product, there are many things you must take into consideration.

What do you want your label to say about your product?
What color palate will you choose?
What contact information will you choose?
How much copy do you want to put on your label?
How large/small do you want your label to be?

While there are some things you may choose to not include on your label, there are some things that, by law, must be included on your label.

If your product is made for consumption, you must include an ingredient list, and some states require nutrition information. Your label must include whether or not your product contains common allergens, such as peanuts, milk and soy.

If your product is hazardous, your label must contain a warning; i.e, Not suitable for consumption; Keep out of reach of children, etc.

Your label may not make unfounded claims. “Guaranteed to help you lose 10 pounds.”

According to the FDA, “The Federal Food, Drug and Cosmetic Act—which provides authority for FDA’s consumer-protection work—requires that labels on packaged food products in interstate commerce not be false or misleading in any way.”

It’s important to check with federal and state laws when creating your product label to ensure your product label is in compliance.

Once you’ve decided what should go onto your label, it’s important that your labels be properly placed and aligned.  Properly aligned, uniform labels give your product a professional, finished look.

Don’t apply your labels by hand.- This can sometimes lead to human error and sloppy labels and it can be very time consuming. Invest in a label dispenser or label dispensing machine.

Label dispensers apply labels perfectly every time and they ensure that your labels are centered, consistent, crisp and professional-looking.

Let us help you get started!